About

You’re Brilliant at What You Do. We Help You Do More of It—With AI.

At Simpli Genius AI, we get it—AI can feel overwhelming, impersonal, or like “just another thing” on your already packed to-do list. But here’s the truth: when used right, it’s not about replacing you. It’s about giving your brilliance more breathing room.

We help entrepreneurs—especially those 35+ who didn’t grow up in tech—use AI in smart, simple ways that actually support their business. Whether you’re trying to save hours each week, finally get consistent with marketing, or turn your ideas into income, our custom AI tools and strategies help you work smarter without losing your voice, your vibe, or your values.

Why trust us? Because we’ve lived it.

Our founder, Laurel Robbins, is a savvy entrepreneur with over 15 years of entrepreneurship experience and 25 years of business experience. She’s used these same AI solutions to grow her own businesses, including a hiking tour company

You might’ve seen Laurel’s innovative ideas featured in places like Marketing News Canada, Trendsetting.io, Business Income Net, Marketing American Marketing Association Phoenix. But what really matters? She knows how to make AI work for real people running real businesses—like you.

From AI-powered hiking plans that brought in €32K in extra revenue, to using AI to co-create a book about cats giving dating advice to women(yes, seriously), Simpli Genius AI is where smart systems enhance your zone of genius.

Laurel brings a unique mix of creativity and practicality to everything she does. She’s also all about keeping things real—if you want a glimpse of her life as an entrepreneur (and avid hiker), check out her personal Instagram at @Laurel_Robbins.

This isn’t about chasing trends. It’s about giving you the tools to grow with more ease, more clarity, and more time in your genius zone.

Laurel Robbins AI expert, founder of Bold Peak AI Marketing

This isn’t about chasing trends. It’s about giving you the tools to grow with more ease, more clarity, and more time in your genius zone. Let’s make your next breakthrough feel… way less overwhelming – and a h lot more fun.

Our Promise: Less Overthinking, More Clarity.
Less Hustle. Bigger Results

Turn Inspiration into Action

Got big ideas but not enough time to execute them? We help you bring them to life—faster, smarter, and with way less friction.

Grow Revenue with Less Effort

From automating lead gen to scaling content in your voice, we help you use AI to attract more customers and increase sales—without working 24/7.

More Freedom, Less Busywork

We design AI tools that cut your busywork, not your brilliance—so you can get more done and still have a life.

Tech That Feels Like a Team Member

No tech speak. No generic outputs. Just personalized, powerful tools that sound like you and support what makes your business unique.

Testimonials

Real Results — See What Our Clients Have to Say!

“Simpli Genius AI Marketing turned AI from intimidating to invaluable. Our sales strategy is sharper, engagement is up, and the changes were effortless. Highly recommend!”

Mariza Monteiro

Sales Manager

“Laurel’s innovative strategies help you stand out, add value for clients, and grow revenue. If you’re considering custom GPT solutions, I can’t recommend Laurel enough!”

Rebecca Bottjer

Founder, Altspace Coworking

“This consultation didn’t just save me time—it changed how I think about my business and helped streamline my processes.”

Anja Schuetz

Founder, Bitvocation

“Laurel provides a step-by-step plan that had our group implementing new strategies the same day. Highly recommend her to see what’s possible for your business!”